Why do product ads appear to us just by talking about them?

Why do product ads appear to us just by talking about them?

We always notice that some sites, such as Facebook, show us advertisements about things by simply talking about them with those around us, or searching for them on search engines such as Google and others, which makes us feel surprised and anxious at other times for fear of feeling that someone is watching us.

Engineer Islam Ghanem, a consultant for information technology and digital transformation, says that this phenomenon occurs more on two main sites, the first is related to the Facebook group, which includes WhatsApp, Instagram and Facebook, and the second group is the Google group.

And all the sites under these two umbrellas have machines that hear the words spoken by the person and start using them for commercial use. When you need to buy a “laptop” and repeat a word like “laptop,” this device takes this information from the call and sends it to search engines on Facebook for example. , which is collected by an exchange agreement between it and other search engines to exploit it commercially, according to Ghanem.

Ghanem adds that "this service allows sending repeated words to a site such as Google, for example, and when you use its applications, you find advertisements about these things that you talk about, and this feature does not mean that there are people who hear our conversations, but rather a party that hears some repeated words and converts commercial words, Which could be shoes, electronic devices, or something else, and among the millions of words, these devices pick up the repeated words and start promoting the things you may need to buy.”

commercial goal

Engineer Ghanem continues, "The second point is the chip in your phone that determines your location, and when your location is determined, which may be inside a mobile phone shop, for example, this is an indirect way to know your purchasing trends and desires, and thus mobile phone products are promoted, for example, Facebook applications Google are free applications but they are commercially profitable, and their purpose is not spying, but rather knowing information for commercial purposes.

He shows that “the idea of ​​recording calls for this number of application users around the world needs large “servers” on sites, and it is not possible to record all users’ calls around the world, but this thing can be benefited from commercially, by knowing the repeated word and broadcasting advertisements about the intended product, and this does not constitute A security risk to the user.

And all the sites under these two umbrellas have machines that hear the words spoken by the person and start using them for commercial use. When you need to buy a “laptop” and repeat a word like “laptop,” this device takes this information from the call and sends it to search engines on Facebook for example. , which is collected by an exchange agreement between it and other search engines to exploit it commercially, according to Ghanem.

Ghanem adds that "this service allows sending repeated words to a site such as Google, for example, and when you use its applications, you find advertisements about these things that you talk about, and this feature does not mean that there are people who hear our conversations, but rather a party that hears some repeated words and converts commercial words, Which could be shoes, electronic devices, or something else, and among the millions of words, these devices pick up the repeated words and start promoting the things you may need to buy.”

commercial goal

Engineer Ghanem continues, "The second point is the chip in your phone that determines your location, and when your location is determined, which may be inside a mobile phone shop, for example, this is an indirect way to know your purchasing trends and desires, and thus mobile phone products are promoted, for example, Facebook applications Google are free applications but they are commercially profitable, and their purpose is not spying, but rather knowing information for commercial purposes.

He shows that “the idea of ​​recording calls for this number of application users around the world needs large “servers” on sites, and it is not possible to record all users’ calls around the world, but this thing can be benefited from commercially, by knowing the repeated word and broadcasting advertisements about the intended product, and this does not constitute A security risk to the user.